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28 March 2017 04:53AM

Touch of fashion Magic lights up Vegas

13 Dec 06 ,  Suwannee Reungvitayachote
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More than 110,000 visitors attended a magical show that saw 4,250 designers unveil their spring/summer collections in Las Vegas.
          The fashion industry's biggest business event, MAGIC Marketplace, hosted another successful show in Las Vegas from August 28-31, with 1.1 million net square feet of resources representing more than 4,250 companies on display.

          The August marketplace hosted representatives from more than 80 countries, including the United Kingdom, Japan, Canada, Mexico and India. Buyers included Vanity, Buckle Inc., Pacific Sunwear, Blue Bee, Intermix, Big Drop, Jigsaw, Parsows, Marcy G, Elle, Ilene's Boutique, Mark Shale, Garmany, Kilgore Trout, Norton Ditto, and Marios.

          Also there were Active Rideshop, Val Surf, Ron Jon Surf, Beams, Demo, KSL, In Celebration Golf, Macy's, Holt Renfrew, Henri Bendel, Selfridges, Nordstroms, and Saks Fifth Avenue. More than 600 journalists covered the show and its exhibitors.

          "MAGIC has maintained its strength through the years by offering buyers the most comprehensive collection of resources in the industry in one convenient market, and the August event was no exception," said Laura McConnell, executive vice president of fashion, Advanstar Communications. "The quality and breadth of the show's offerings remains unparalleled, offering our attendees the most dynamic four-day buying experience in the industry."

          Some of the industry's biggest brands, including Ben Sherman, Akademiks, Original Penguin, Donald Pliner, OP, Crocs, Badgley Mischka, Lilly Pulitzer, Lucky Jeans, Tadashi, ABS, Rocawear, French Connection, Everlast, Kenneth Cole, and Fila, sat alongside leading independent designers such as Gerard Yosca, Aaron Barak, Cyn & Luca, Artful Dodger, Dulce de Leche, Patricia Candido, Morgan Grays, and Plastic Island.

          "Morgan Grays had a unique and profitable show this year at MAGIC. In addition to meeting with the stores that already carry our collection, reinforcing those relationships and taking reorders, we also opened up several new accounts. We feel our participation at MAGIC is key to our image and brand building," said Morgan Molthrop, co-owner of Morgan Grays.

          Entertainers flocked to the show once again with celebrities such as Russell Simmons (Phat Farm), Travis Barker (Famous Stars & Straps), Alyssa Milano (Touch by Alyssa Milano) and Carey Hart (Hart & Huntington) representing their brands.  The MAGIC Opening Night Party featured Moby and the Crystal Method and helped raise much needed funds and awareness for the Children's Hospital Los Angeles and the second-night party entertained with independent band She Wants Revenge.

          The August marketplace marks one year since Advanstar Communications acquired Pool and Project.  In February 2007, Pool will relocate to a new location adjacent to the Las Vegas Convention Center to offer buyers more convenient access to the marketplace's myriad of resources.

Category Highlight


          Streetwear: 432 exhibitors - denim, street culture, skate/surf collection, shirts & tees, progressive urban/ contemporary street collections, footwear and accessories.

          Young Men's: 161 exhibitors - denim, outerwear, shirts & tees, sportswear, separates and items from leather goods to accessories for boys through young men's businesses.

          Premium & Contemporary: 99 exhibitors - denim, shirts & tees, swim, footwear and furnishing/accessories.

          Men's 249 exhibitors: - traditional menswear featuring tailored clothing, formalwear, sportswear, shirts, furnishings and footwear.

          Designer: 92 exhibitors - represents American & European sportswear collections and separates as well as footwear and furnishings.

          Casual Lifestyle: 162 exhibitors - men's casual sportswear, resort wear, golf apparel, weekend wear, outerwear, work wear, footwear and accessories all with a relaxed "Lifestyle" attitude.

          Active & Licensing: 142 exhibitors - active sportswear & studio licensing entities, imprinted products, blank manufacturers, motor culture, loungewear, gift and novelty manufacturers to showcase their apparel, accessories & licensed products.


          Young Contemporary: 130 exhibitors - offers hip, trend-driven collections geared to the youth market featuring denim, sportswear, dresses, active and footwear.

          Women's Sportswear & Dresses: 199 exhibitors - women's sportswear and dresses, a multi-lined showroom environment called Window, provides a focused presentation of better to bridge companies.

          Outerwear: 20 exhibitors -a full range of fabrics from traditional to tech, wovens to the most luxurious of furs.

          Juniors: 252 exhibitors -denim, footwear, dresses and collections for a young hip customer.

          Contemporary: 111 exhibitors - collection, denim, dresses, footwear.

          Casual Lifestyle: 119 exhibitors - women's casual sportswear an separates, weekendwear, resortwear, outerwear and footwear

          Swim & ISAM: 93 exhibitors - everything from swimwear to cover-ups while including all segments of the market.

          Accessories: 309 exhibitors - handbags, jewelry, contemporary accessories.

MAGIC kids

          Kids: 88 exhibitors - boys, girls, infant/toddler, swimwear, footwear and accessories.

Sourcing At MAGIC

          Contract Manufactures: 482 exhibitors - made-to-order garment and accessory cut and sew assembly.

          Original Design Manufacturers: 124 exhibitors - in-house design, value added ready made designed apparel created in seasonal ranges.

          Fabric Suppliers: 99 exhibitors - cutting-edge domestic and international mills and suppliers of innovative, functional, high performance, organic cotton, denim, leather, printed, lace and novelty fabrics for fall/winter 2007/08 collections.

          Trim: 32 exhibitors - buttons, zippers, labels, beads, ribbons, crystals, embroidery, appliqués, heat-transfer.

          Service Providers: 13 exhibitors - retail and production service including technology, supply chain management, security systems, POS software and packaging.


All visitors

  • 115,000 attendees at MAGIC, WWDMAGIC, MAGIC kids, Sourcing at MAGIC, PROJECT, and Pool

The key buyers

  • 70% of the total apparel business in the United States - $114 billion annually.
  • 80% of the top 35 retail operating units attend - represented by over 1,000 buyers - more than any other show, mart or event in the industry.
  • 93% of attending retailers have buying influence, and 52% are executive level or above.



          Every August and February, the fashion industry converges on Las Vegas for the most influential four days in the business - the MAGIC Marketplace.  The next event takes place from February 13-16, 2007 in Las Vegas, NV.  For information, log onto www.MAGIConline.com.

          MAGIC International is a subsidiary of Advanstar Communications, the world's largest and most widely recognized organizer of trade shows for the apparel industry producing the MAGIC Marketplace in Las Vegas featuring MAGIC, WWDMAGIC, MAGIC kids, and Sourcing at MAGIC, PROJECT, and Pool.

Overview of shows

          MAGIC connects a global audience of serious buyers and sellers of men's, women's and children's apparel and accessories. Thousands of retailers spanning single store boutiques to mass market domestic and international chains come to the Marketplace to access more than 3,600 manufacturers showcasing over 5,000 brands and private label resources.

          MAGIC International is the world's largest and most widely recognized producer of trade shows for the apparel industry. The MAGIC Marketplace consists of four concurrent running events, providing the most comprehensive apparel and accessory offerings found anywhere in the world.

          The individual markets include:

  • MAGIC Men's Las Vegas Convention Center
  • WWDMAGIC Women's Las Vegas Convention Center and Las Vegas Hilton 
  • MAGIC kids Children's Las Vegas Convention Center
  • Sourcing at MAGIC Sourcing Las Vegas Convention Center


          MAGIC, founded in 1933, as an annual show hosted by the Men's Apparel Guild in California has become the largest, most comprehensive men's apparel and accessory trade event in the U.S. At its spring and fall events, MAGIC delivers retail buyers from around the world, representing the largest gathering of buying power in the U.S. MAGIC exhibitors represent every major category in the men's apparel industry - designer, premium contemporary, casual, streetwear, active sporting wear, accessories, young men's and kids - offering MAGIC buyers an all-encompassing shopping experience. Over the years, MAGIC has evolved into the dominant buying event in the men's apparel industry.


          WWDMAGIC is the largest, most comprehensive women's apparel and accessory trade event in the U.S. In conjunction with Women's Wear Daily, the fashion authority for the women's industry, WWDMAGIC provides outstanding marketing and promotion with targeted mailings, trade press coverage, industry research and educational seminars. WWDMAGIC is organized into categories to better serve the buyer and match the right buyer to the right seller. It serves the following markets: Contemporary, Young Contemporary, Junior, Junior Accessories, Casual Lifestyle, Women's Sportswear & Dresses, Resort & Swim and Accessories.  WWDMAGIC benefits from being part of MAGIC Marketplace as over 50% of its total attendee base cross over and buy women's as well as men's. So not only does WWDMAGIC provide thousands of women's specific buyers, thousands of additional buyers also buy women's products.

MAGIC kids

          MAGIC kids, part of MAGIC Marketplace, the largest fashion industry trade event in the world, features the largest, most diverse selection of apparel, accessories, footwear and gifts for the childrenswear industry. Our audience of mass, chain, department and specialty retailers are buyers and key decision-makers representing the largest buying power in the children's industry. Advanstar's Kids division manages a Fall and Spring MAGIC kids event.  MAGIC kids presents a full spectrum of products from layette and toddler to teen. These events showcase the newest offerings for both boys and girls from designers and manufacturers from around the world.

Sourcing at MAGIC

          In the three years since its launch, Sourcing at MAGIC has become the largest Sourcing event in North America. Sourcing at MAGIC addresses the function of the apparel supply chain for both private label retailers and branded apparel companies. Large quantity buyers are able to source production from over 760 apparel contractors from the top 30 apparel producing countries in the world. In one four-day period, Sourcing Executives have the opportunity to discover new resources, compare pricing, place their production needs, uncover new industry trends and build their sourcing portfolio. There is not a larger or more comprehensive sourcing event in North America. In addition to providing a marketplace for commerce and networking, the Sourcing at MAGIC provides priceless educational content and market direction through the Sourcing Seminar Series; featuring presentations from some of the top apparel industry leaders in the world.