Walking the runway were young celebrities including Pavenelak Limpichart, Nichabul Nakasai, Chaninthida Chantarubeksa, Sita Tansamrit, Nattapat Kamonsawedkun, actresses Chompoo - Araya A. Hargett, Kimberly Ann Wotamas, The Star singers Tono-Pakin Kumvilaisak and Nes-Yuttana Kanil. Firing up the runway also were top models Be - Namthip Jongratchatawibul, Ae - Sasikarn Aphichartworasilp, Jeed - Sangtong Kedutong, Mali - Malinee Coates and more. The event also featured live-mix beat from DJ Joni Anwar and cool drinks from Absolut Vodka.
Kriemgsak Tantiphipop, Executive Chief Marketing Officer of Siam Paragon, said, “Siam Paragon, as the centre of world-class fashion labels is proud to present the latest trends of the season. This special fashion show guarantees to indulge fashionistas with fresh-off the catwalk looks and key items from the newest collections of top brands. Fashion enthusiasts enjoy a world-class shopping experience at Siam Paragon and exclusive privileges all through this March. “Siam Paragon Fashion Forward” also features a sizzling beachwear fashion show by Lingerie Salon, Paragon Department Store. The event took place on 06 March at the Cascade, M Floor, Siam Paragon.
The most outstanding looks of Spring /Summer 2012 seen on the runway were Sporty Couture that defines a brand new athleticism in sportswear. Sheen Techno fabrics are fused with design, silhouette and lines to create a cutting edge sporty spin. Commandeering the catwalks are Wonderous Vivid including acid colours like tangy tangerine, bright green and majirel blue. These bold colours stands out in many trends like prints and also add the couture touch to sporty looks. Global Travellers, summer breeze once again evokes the sense of travel. This season stylish travelers are over-indulged with endless options of sporty twists that break the same old rules of travel outfits that were before limited to resort wear or safari style. The new performance techno fabrics offer sophisticated texture and gloss that guarantee both function and comfort. The palettes come in Afican-inspired orange, brown, yellow and ivory.
Land of Prints This season is all about fresh new prints. Be it modern graphic, funky floral, Tropicana or tribal. The prints come in bright and bold hues with more colour combinations than ever. Fashionistas can go for a daring head-to-toe look, or have fun with mixing prints and clashing colours. Sophisicated Luxe, the looks for a Miami beach party that come with body conscious dress and perfect proportion of details such as studs or zips. The look is completed with bright accessories or sky high open toes in gold or nude.
Sporty glam and neon colours also creep into the accessory trend with graphic style ‘Box Clutch’ a must- have. Shoes come in variety of mixed bright colours, bold gold, nude or adorned with beads or fringes.
The men appear this season with a relaxed tailored look in a cleaner and looser silhouette. Tight fitting blazers and skinny pants are put aside to pave way for classic single-breast jacket and loose pants. Shades range from soft pastel like blue and yellow in combination with classic hues like beige, white, ivory and light grey. A straw hat and shoes with straw details complete the look.
From today to 31 March 2012, fashionistas can enjoy “Siam Paragon and The Emporium Fashion Forward Summer’s Calling” sales promotion, with up to 15% discount from participating fashion boutiques. The first 10 customers spending 200,000 baht receive round tickets and three-day/ two-night accommodation from The Sea Koh Samui and more gifts valued over 800,000 baht.
For more information, please contact Siam Paragon Shopping Center tel. 02-610-8080 or The Emporium Shopping Complex tel. 02-269-1199.